According to Yonhap News,

The Korea Trade-Investment Promotion Agency (KOTRA) said Thursday it will advance its export support system for small and medium-sized enterprises (SMEs) by utilizing artificial intelligence (AI) technology.

KOTRA will improve its full-cycle export support process by 2028 by collecting and analyzing data with AI technology and providing customized service for its clients, agency officials said.

In particular, KOTRA will work on achieving AI-based customer service innovation, building a data-driven AI transformation ecosystem and establishing a sustainable governance framework, they explained.

With the envisioned advancement, KOTRA aims to better connect exporting SMEs with potential buyers.

"Through digital innovation powered by AI, we will serve as a smart assistant and reliable partner for export firms," KOTRA President Kang Kyung-sung said in a press release.


nyway@yna.co.kr

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Source: Yonhap News (August 21, 2025)