Dirk Lukat spent his youth in South Africa and Germany, attending school in both countries which provided him with a diverse educational foundation. After completing his education in Germany, Dirk embarked on his professional journey with German logistics company, Schenker. The subsequent roles that followed allowed him to gain extensive international experience, taking him to various countries across Asia. Dirk’s career path eventually led him to Korea, where he served as CEO for Schenker Korea Ltd. from 2015 to 2023. Currently he leads the Contract Logistics activities in the Cluster Germany & Switzerland, one of the largest operations in the Contract Logistics network. Throughout his career, Dirk has developed a deep appreciation for different cultures and business environments, which has significantly shaped his professional and personal growth. Read on to find out more about Dirk's career experience and the advantages he thinks Korea offers for foreign investors.

How did you become interested in Korea?

My interest in Korea was triggered by my work and the opportunity to relocate to Seoul. I have always been fascinated by the large conglomerates that drive the Korean economy, as well as the rich cultural heritage and unique cuisine. The chance to experience this firsthand was an opportunity I eagerly embraced.

What about Korea’s economy, culture, and/or history appeals to you the most?

I am particularly captivated by Korea’s history, especially the “Miracle on the Han River,” which transformed the country into a major economic power. Additionally, the vibrant history that is still visible today in Seoul, with its palaces and temples, continues to fascinate me. The blend of modernity and tradition in Korea’s culture and economy is truly remarkable.

Moreover, I find it fascinating how K-culture, encompassing K-pop, K-dramas, K-food and Korean fashion, has significantly elevated South Korea’s global profile. This cultural phenomenon seamlessly merges traditional elements with modern influences, creating a unique and appealing identity.

Are German companies interested in investing in Korea? What kinds of opportunities or sectors are they most interested in?

German companies have been investing in South Korea, particularly in high-tech sectors such as automotive, machinery, and chemicals. They have established significant operations in South Korea, leveraging the country's advanced manufacturing capabilities and strategic location. Additionally, the semiconductor industry is a major draw, with German companies expanding their investments to support South Korea's leading chipmakers.

In my opinion, South Korea's dynamic economy, skilled workforce, and robust legal framework make it an attractive destination for German investors. The country's strategic position in Asia also provides a gateway to other markets in the region, enhancing opportunities for growth and innovation. Overall, the collaboration between German and South Korean companies fosters technological advancement and economic development, benefiting both nations.

What advice would you give investors and companies from your country seeking to do business in Korea?

My advice to investors and companies seeking to do business in Korea is to embrace the innovative spirit and dynamic market opportunities Korea offers. Leverage the robust support systems provided by organizations such as the Ombudsman, the European Chamber of Commerce in Korea, and the Korean-German Chamber of Commerce and Industry. These entities can help navigate the local business landscape and foster valuable connections. Additionally, understanding, and respecting Korea’s unique blend of tradition and modernity will be key to building successful and lasting partnerships.

How can Korea be a more ideal country for German companies?

Korea is already an excellent base for German companies looking to expand their operations. Its strategic location in East Asia provides easy access to major markets in the region. Additionally, Korea has established a large number of Free Trade Agreements (FTAs), which facilitate smoother and more cost-effective trade with numerous countries.

Furthermore, Korea boasts a modern and efficient infrastructure, including advanced transportation networks and state-of-the-art logistics facilities, making it an ideal hub for distribution not only within Asia but also globally. In addition, Korea’s robust digital infrastructure and high level of technological innovation offer significant advantages for companies in various industries.

In what ways do you think German and Korean companies can work together to deepen their economic relationship?

German and Korean companies can significantly enhance their economic relationship through several key activities. Firstly, both nations are at the forefront of innovation. By collaborating on research and development projects, particularly in emerging technologies such as AI, renewable energy, and smart manufacturing, they can drive mutual growth and maintain their competitive edge. Additionally, fostering collaboration between startups from both countries can spur innovation and create new business opportunities.

Moreover, companies can bolster supply chain resilience through joint ventures and partnerships, which can help mitigate risks and ensure stability amidst global disruptions. Lastly, focusing on sustainable development goals and green technologies can open new avenues for cooperation, benefiting both economies and contributing to global environmental efforts. By leveraging the above mentioned, German and Korean companies can forge stronger, more resilient economic ties that benefit both nations.

What would you like to accomplish during your time as Honorary Ambassador of Foreign Investment Promotion for Korea?

I aim to foster stronger economic ties and facilitate increased business exchanges between Korea and the global community. My goal is to highlight Korea’s dynamic market opportunities and innovative spirit, encouraging foreign investments that drive mutual growth and prosperity. Personally, I am excited to bridge cultures and create lasting partnerships that benefit both Korea and its international partners.