According to Yonhap News,
(Seoul=Yonhap News) Reporter Shin Chang-yong = A comprehensive K-culture festival covering K-beauty, food, and K-pop merchandise was held in Frankfurt, Germany's economic hub, drawing enthusiastic local responses.
The Korea Trade-Investment Promotion Agency (KOTRA) announced on the 7th that it hosted the '2026 K-Culture and Tourism Festival' at the Galeria department store in Frankfurt from the 4th for two days, in cooperation with the Korea Tourism Organization and local governments.
The event was organized to target the German market, a key foothold for Korean consumer goods entering Europe.
In the sales promotion section, 80 promising domestic consumer goods companies—including APR, COSRX, Artbox, and Lock&Lock—participated, displaying and selling over 250 products. Seventeen medium and large local distribution networks in Germany, such as Vibe Seoul, Momogo, and Nemo, also supported the exhibition and sales.
Over 10,000 visitors attended the venue over the two days, with on-site sales alone surpassing EUR 20,000 (USD 23,200 / KRW 31 million).
In an export roadshow featuring five promising enterprises from Gangwon Province, 13 local buyers participated, including TEDi, a major German retail chain.
Additionally, diverse cultural programs—such as K-pop performances, cover dance shows, traditional Korean cultural performances and experiences, and live drawing shows—were held alongside the business events, enhancing the festival atmosphere.
Kim Yeon-jae, Head of KOTRA’s Europe Regional Headquarters, stated, "This event served as an opportunity to broadly spread the value of K-consumer goods, contents, and lifestyle right in the heart of Europe." She added, "We will fully support domestic companies so that the demand identified during the festival leads to entry into German and European distribution networks and expands exports."
changyong@yna.co.kr
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Source Text
Source: Yonhap News (September 07, 2026)
** This article was translated from Korean.