Shortcut to Body Shortcut to main menu

Ideal Global Test Bed

  • Home
  • Why KOREA
  • Ideal Global Test Bed

Domestic Market with Strong Purchasing Power

Though Korea ranks just 108th in the world by land area, it boasts the world’s 14th largest domestic market. Consumer spending in Korea is relatively high, ranking particularly among the top in terms of the number of licensed Starbucks stores and the payment of mobile game users. In addition, the title as the world’s biggest per capita steel consumer demonstrates the capacity of Korea’s manufacturing industry for further growth.
Please refer to the information below Please refer to the information below
"Size of Domestic Market (2021)" -Gross domestic product + Imports of goods and services - Exports of goods and services
  • 1st China
  • 2nd US
  • 3rd India
  • 4th Japan
  • 9th UK
  • 12th Italy
  • 14th Korea
  • 15th Canada
  • 16th Spain
  • 17th Saudi Arabia
  • 18th Australia
  • 45th Hong Kong
  • 57th Singapore
  • Steel consumption 1st (Per capita, 2021)
  • Spending on luxury goods 1st (Per capita, 2021)
  • Average monthly spending of mobile game users 1st (2021)
  • Number of Starbucks stores 3rd (2022)
  • Skincare market revenue 4th (2021)
Large view of images
※ Size of Domestic Market (2021) - [Source : WEF “Global Innovation Index 2021” (2021)]
※ Steel consumption - [Source : World Steel Association (2022)]
※ Spending on luxury goods - [Source : Morgan Stanley (2022)]
※ Average monthly spending of mobile game users - [Source : App Annie]
※ Number of Starbucks stores - [Source : Kneoma.com (2022 4Q)]
※ Skincare market revenue - [Source : Statista]

Gateway to the Global Market, Test Bed Korea

The demand for high-tech devices exists among all generations in Korea, based on the country’s competitiveness in a variety of industries as well as its top-class IT infrastructure. Powerful consumer groups prefer the newest products and are sensitive to global trends. It is said that “You can succeed in the world only once you have succeeded in Korea,” thus showing that Korea has solidified its place as a test bed for the world.
Please refer to the information below Please refer to the information below
Korean Branches with No.1 Global Sales
  • Lamborghini
  • BENTLEY
  • Kiehl's
  • shake shack
  • benefit
  • estee lauder
  • biotherm homme
  • lab series
  • lush
  • costco
  • ikea
  • toysrus
  • f&b
    • starbucks
    • burger king
    • dole
    • nestle
    • guinness
    • blue bottle coffee
  • car
    • audi
    • infiniti
    • chrysler
    • peugeot
    • bmw
  • contents
    • youtube
    • blizard
    • avengers
    • netflix
    • supercell
  • fashion & beauty
    • estee lauder
    • mac
    • loreal paris
    • sephora
    • ysl
    • burberry
    • nike
  • household goods
    • tefal
    • sealy
    • corelle
    • samsonite
    • olympus
    • philips
  • it
    • intel
    • facebook
    • google
    • apple
    • microsoft
Large view of images
※ Source : Chosun Biz, Dona-A ilbo, The Seattle Times, Maeil Business News
※ Source : Korea Chamber Of Commerce & Industry, Invest KOREA