Large E-Commerce Market per Capita
Korea's online market is growing rapidly: it ranked second in the share of e-commerce in the retail
sales and third in the spending of consumables per e-commerce user. The online shopping transaction
value of travel and transportation services and culture and leisure services saw a dramatic year-on-year
increase in line with the easing of COVID-19 regulations and the lifting of distancing restrictions.
Ratio of E-commerce to Retail Distribution Market (2021)
- 1st UK - 28%
- 2nd Korea - 27%
- 3rd China - 24%
- 4th Singapore - 14%
- 5th US - 13%
- 6th Australia - 11%
- 7th Canada - 6%
※ Source : UNCTAD
Spending on Consumer Goods by E-commerce User (2021)
- 1st Hong Kong - $ 3,183
- 2nd US - $ 3,105
- 3rd Korea - $ 2,995
- 4th Switzerland - $ 2,411
- 5th UK - $ 2,317
- 7th Japan - $ 2,227
- 9th Germany - $ 2,067
- 11th Australia - $ 1,968
- 20th China - $ 1,494
※ Source : We are social & Hootsuite “Digital 2022 : Global
overview
report”
Proportion of Major Online E-commerce Items in Korea
- Food service - 13.7%
- Food & beverage - 12.9%
- Home appliances · electronics · communication devices - 11.6%
- Clothing - 8.8%
- Household goods - 8.5%
- Cosmetics - 6.5%
※ Source : Korean Statistical Information Service (KOSIS) "Online
Shopping Transaction Value by group of commodities (2021)"