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Rising E-Commerce Market

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Rapid Growth of E-Commerce

The e-commerce industry is showing strong growth in Korea. The market size as of 2019 is the fifth largest in the world.
Retail e-commerce sales are the 5th largest in the world, and market research company eMarketer has forecasted that Korea will retain this rank in 2019.
The items most frequently traded via online marketplace are tickets and travel arrangements, food and beverage and personal care products.
Country-by-Country Forecast of Retail E-Commerce
As of 2019 (Unit: a hundred million dollars)
Country-by-Country Forecast of Retail E-Commerce : countries by rank,amount
Ranking 1 2 3 4 5
Country China US UK Japan Korea
Amount 19,348 5,869 1,419 1,154 1,035
※ Source: eMarketer (May 2019)
Annual E-commerce Sales
Please refer to the information below Please refer to the information below
Annual E-commerce Sales : Sales(USD 1bln), Share (%)
2015 2016 2017 2018 20191)
Sales(USD 1bln) 48.7 56.5 83.3 103.4 104.9
Share (%)2) 13.2 15.5 21.4 24.5 28.3
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1) 2019 data are 11 month cumulative update (Jan-Nov, 2019)
2) E-commerce share of total retail sales (%)
※ Source: Ministry of Economy and Finance <November Report on Online Shopping Trends>