Rising E-Commerce Market
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Rapid Growth of E-Commerce
Retail e-commerce sales are the 5th largest in the world, and market research company eMarketer has forecast that Korea will retain this rank in 2021.
The items most frequently traded via online marketplace are food services, food and beverage, home alliance/ electronics/ communications devices and personal care products.
Ranking | 1 | 2 | 3 | 4 | 5 |
---|---|---|---|---|---|
Country | China | US | UK | Japan | Korea |
Amount | 22,970 | 7,950 | 1,800 | 1,410 | 1,110 |


2017 | 2018 | 2019 | 2020 | |
---|---|---|---|---|
Sales(USD 1bln) | 61.4 (USD 1bln) | 75.3 (USD 1bln) | 87.4 (USD 1bln) | 109.5 (USD 1bln) |
Share(%)2) | 16.2% | 18.8% | 21.4% | 26.7% |

2) E-commerce share of total retail sales (%)
※ Source: Statistics Korea, Online shopping trends