Shortcut to Body Shortcut to main menu

Invest Korea

※ Click the button below to use Customized Information Search services.
Quick Link to Customized Information Search services

Rising E-Commerce Market

  • Home
  • Why KOREA
  • Rising E-Commerce Market

Rapid Growth of E-Commerce

The e-commerce industry is showing strong growth in Korea. The market size as of 2020 is the fifth largest in the world.
Retail e-commerce sales are the 5th largest in the world, and market research company eMarketer has forecast that Korea will retain this rank in 2021.
The items most frequently traded via online marketplace are food services, food and beverage, home alliance/ electronics/ communications devices and personal care products.
Country-by-Country Forecast of Retail E-Commerce
As of 2019 (Unit: a hundred million dollars)
Country-by-Country Forecast of Retail E-Commerce : countries by rank,amount
Ranking 1 2 3 4 5
Country China US UK Japan Korea
Amount 22,970 7,950 1,800 1,410 1,110
※ Source: eMarketer (Dec 2020)
Annual E-Commerce Sales
Please refer to the information below Please refer to the information below
Annual E-commerce Sales : Sales(2015-2019), Share (%)
2017 2018 2019 2020
Sales(USD 1bln) 61.4 (USD 1bln) 75.3 (USD 1bln) 87.4 (USD 1bln) 109.5 (USD 1bln)
Share(%)2) 16.2% 18.8% 21.4% 26.7%
 Large view of images
1) Exchange rate(Aug 31, 2021) 1USD = 1,160 KRW
2) E-commerce share of total retail sales (%)
※ Source: Statistics Korea, Online shopping trends