Invest KOREA

The Daebak Company was founded in 2017 and is a growing subscription based e-commerce, aiming #1 Korean subscription box in the world.

* Business/Product or Service
The Daebak Company runs
1. Daebak box (Subscription Box) : including Kpop & Kdrama goodies, Kbeauty, Ksnacks and
Klifestyle in the box

2. Daebak shop (Brand Shop) : where customers can discover selective and trendy brand products straight from Korea

Presently, we compete in the market primarily based on building a loyal customer community through social media content creation and Facebook private group - ‘Daebak Family’. Also we are running global internships every season - hiring 30 interns from all over the world, and we try to reach out to the K-culture fan community in every country, spreading what our service is about.

* The Market
We define our market as a global K-culture fan community. The total available market size was
approximately $20B (100M online K-culture users / Average their spent on K-culture goodies are $200 per year). Our service obtainable market is $200M (1M users) and we currently hold 1% and believe we can capture 100% of our goal by 5 years with our investment plan

* Team
Hyunwoo Cho, (Howard) - CEO
-> who founded this company in 2017. He co-founded ‘SnackFever’ (US, California) in 2015 - B2C
subscription business. SnackFever hit revenue of 1.4M in 2 years. He received his B.A economics from UC Berkeley

Raj Sathi - CSO
-> Who co-founded ‘My Seoul Box’ in 2019. He joined Daebak to engage in the HR, PR and B2B side ofvour business. He received his B.S Engineering from Imperial College.

Daniel Anlisub - Project Manager.
-> Before he joined The Daebak Company, He worked in #1 US subscription box ‘FabFitFun’. With his insights about subscription boxes and experiences from FabFitFun, he’s leading all our projects.