Dear Readers,

•    I'm Sun Seog ki, KOTRA’s Executive Vice President for Customer Service. It’s my pleasure to greet all our readers through KOTRA Express.
•    As a global business platform, KOTRA connects foreign companies with promising Korean enterprises, opening up new channels for cooperation. Most notably, our customer service department works closely with 10,000 small and medium Korean enterprises, serving as an important focal point for their business operations. We serve as an overseas branch office for Korean companies that lack the resources to operate internationally and provide support for their logistics services. We’re also carrying out our mission by dispatching trade delegations on more than 200 occasions and hosting Korean Pavilions in over 150 international exhibitions every year.
•     One of the services that our department is especially proud of is buyKOREA, Korea’s global B2B e-market place. This online platform offers plenty of opportunities for global firms to find and meet a wide range of Korean business partners. Thanks to a new partnership with Facebook and Paypal, it’s now easier than ever for both buyers and sellers to use buyKOREA’s services.
•    Since August is the best time to go on vacation, this month’s KOTRA Express sheds light on Korea’s vibrant tourism and leisure industry. It also contains an interview with the rising Finnish airliner Finnair and an informative piece on Cheongju Aeropolis—the heart of Korea’s aerospace industry. Finally, readers can get an up- close and personal look at KOTRA’s events, including the recent National Day of Korea at the Astana Expo and the Korea Brand & Entertainment Expo.
•    In closing, I hope that KOTRA Express will help deepen your understanding of KOTRA and the country so that your business operations with Korean companies will be more fruitful.

Sincerely,

Sun Seog Ki
Executive Vice President for Customer Service/KOTRA