JEOLLABUK-DO < invest Korea

According to Newsis,

Jeonju-si, Jeonbuk starts promoting famous tourist sites in Bukchon Hanok Village in Seoul so as to let the MZ generation know more about Jeonju, one of Korea's tourist hubs.

The city plans to run a pop-up store in the village where the MZ generation's popular spots are located from Sep. 29 to Oct. 3.

As the MZ generation put weight on in-person participation and unique experience, the pop-up store was designed to feel the attractiveness of the city and lead the young generation to visit Jeonju for real.

At the store, visitors can experience making Moju, do yoga or meditation, and enter various zones where Jeonju souvenirs are displayed and sold.

During the event period, influencers will be invited, and visitors can leave a comment on social media.

The city official said, "the MZ generation has great interests in new experiences so it will be a great opportunity to promote Jeonju's tourism content," adding, "we will focus on finding differentiated content and carrying out promotion marketing."

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Source: Newsis (Sept. 29, 2022)