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Interview

상단비쥬얼이미지

Bridging the Gap

Ericsson-LG is changing the way
we communicate by bridging the digital divide

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    connected car technologies marks the very first step towards achieving fully autonomous driving.
       As one of the most wired and connected countries on earth, Korea serves as a platform for telecommunications companies to flourish, but it also can cause stiff competition among such businesses. So how does Ericsson-LG rise differentiate itself? By thinking ‘glocal’ and working with local companies both big and small. Most notably, it held an event called ‘ETNS (Enabling The Networked Society)’, offering Korea’s promising startups the chance to work with the company.

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    Participating enterprises were able to present their business proposals directly in front of Johansson. And by thinking glocally, Ericsson’s transition into Korea has been relatively smooth compared to that of other foreign companies. Establishing a joint venture with a Korean company like LG has helped bridge cultural challenges. But Johansson knows there is still room for improvement. “There are always opportunities for more dialogue, especially between the Korean government and foreign companies. Korea should continue to be open to global businesses and fully utilize its many trade agreements.”

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    He adds that Ericsson- LG is working with agencies like KOTRA to exchange new ideas and help improve Korea’s business environment.



    By Esther Oh
    Executive Consultant/
    Investment Public Relations Team
    Korea Trade-Investment Promotion
    Agency (KOTRA)
    estheroh@kotra.or.kr
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