Dear Readers,
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It is with great pleasure to introduce myself to all of you. My name is Dooyoung Kim, Executive Vice
President for Strategic Marketing at KOTRA. In just a span of a week, the weather in Korea has changed dramatically—
flowers are blooming and it’s starting to finally feel like spring. Things here at KOTRA are also
becoming livelier, especially at the Strategic Marketing Division, the department in charge of spurring global
business partnerships.
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For those of you who might not be familiar with KOTRA, the Strategic Marketing Division helps Korean
small and medium enterprises (SMEs) enter the global value chain by supplying parts and materials to foreign
companies. We also help domestic SMEs conduct joint research with global companies for shared growth and
prosperity. Furthermore, we hold a number of matching events and continually monitor overseas trends, helping
Korean SMEs showcase their cutting-edge products to the world. The division provides customized marketing
services through exhibitions and seminars on innovative industries, including automobiles, ICT and
high-end consumer goods. In particular, we’re striving to spearhead the upcoming Fourth Industrial
Revolution.
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Unlike the previous industrial revolution, the upcoming era focuses on a converged, post-industrial society
that requires cooperation among a broad spectrum of industries. On that note, the April issue of KOTRA
Express takes a closer look at the Internet of Things (IoT), an important component of this revolution. You’ll
get to hear from Mr. Patrick Johansson, CEO of Ericsson-LG, on how the company is completely revolutionizing
the way we communicate. You’ll also get an in-depth analysis of the current trend and prospects of Korea’s
IoT market, as well as the latest smart grid projects taking place in Jeju Island.
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We’re hopeful that just like the weather, things will soon warm up for the world economy. I kindly ask for
continued support from our readers and hope to connect with you all soon. Thank you.
Sincerely,
Dooyoung Kim / Executive Vice President for Strategic Marketing
