DAEJEON < invest Korea

According to Newsis,

(Daejeon = Newsis) Reporter Kwak Sang-hoon – The 'League of Legends Mid-Season Invitational (MSI 2026),' a tournament to crown the world's strongest eSports team, will be held at the Daejeon Convention Center (DCC) from the 28th to the 12th of next month.

Eleven prestigious teams from six regions across the globe will participate in the tournament, including South Korea's (LCK) representatives Hanwha Life Esports and T1. Daejeon is already garnering explosive attention from eSports fans, with tournament tickets selling out prematurely.

The city expects more than 80,000 spectators from all over the world to visit Daejeon during the tournament period, forecasting an economic ripple effect on the local economy exceeding KRW 100 billion.

Accordingly, the city has prepared various programs and convenient amenities to ensure that visitors can enjoy the entire Daejeon Convention Center (DCC) area as a festival space, moving beyond simply spectating the matches.

Near the DCC Exhibition Hall 2 where the tournament takes place, a 'Fan Festa' will be operated for eSports fans at the Hanbit Plaza in Expo Science Park. The Fan Festa is a free-admission event open to all visitors from July 3rd to the 12th, showcasing diverse programs such as a 'New Champion Themed Tunnel,' a 'Game Arcade,' and an 'LCK 10th Anniversary Exhibition.'

MSI 2026 is scheduled to be broadcast live to over 100 countries worldwide, with cumulative viewership projected to surpass 100 million people. The city plans to publicize Daejeon to global viewers by broadcasting promotional videos capturing Daejeon's advanced scientific infrastructure and beautiful urban landscapes before and after the match broadcasts.

A Daejeon City official stated, "MSI 2026 is an excellent opportunity to show that Daejeon is not only the science capital of South Korea but also a global eSports central city that young people worldwide are enthusiastic about, leading the advanced cultural content industry." The official added, "We will do our utmost in preparation so that domestic and international visitors to Daejeon can experience its diverse charms alongside the excitement of the tournament."

◎ NEWSIS, kshoon0663@newsis.com



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Source Text

Source: Newsis (June 25, 2026)

** This article was translated from Korean.