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Contracts awarded ↑ through video conference...Daegu Fashion Fair achieved USD 4.26 million

According to Newsis,

2021 'Daegu Fashion Fair' which was held online due to the COVID-19 came to an end.

According to the Korea Research Institute for Fashion Industry (KRIFI) on September 1st, the Fashion Fair held at EXCO in Daegu on August 27-29 achieved consultations worth USD 9.46 million and order contracts worth USD 4.26 million.

This year's Daegu Fashion Fair was hosted by Daegu City and organized by the KRIFI. It was held through online video conferences due to heightened social distancing.

It was held by means of video conference meetings between participating companies, buyers, and interpreters at the Korea's largest video consultation center Prior business matching was enhanced thanks to a VR exhibition hall run on the website. 

A total of 120 domestic fashion brands and 50 overseas buyers from 16 countries participated in the event. In particular, Harlie K, an eco-friendly company located in Daegu, and Sangmin, a menswear company, are expecting contracts worth about USD 270,000 and USD 120,000, respectively.

The KRIFI evaluated that attracting new buyers and carefully selecting business meetings with a high probability of winning orders were effective in concluding the contract.

Daegu Fashion Fair YouTube broadcasted the DFF Fashion Show in real time. Fashion shows of various brands participating in the Daegu Fashion Fair were aired through Naver V LIVE.

The Fashion Fair raised awareness of fashion companies and brands suffering from COVID-19, through online live sales broadcasts, and contributed to an increase in actual domestic sales. It is planned to improve online content further at the 2022 Daegu Fashion Fair scheduled for March 2 next year.

An official from the KRIFI said, "we ran multiple video business meetings at the same time on a large scale by preparing Korea's largest video consultation center and hiring professional consultation manpower. We will do our best to fultill the role of Daegu Fashion Fair, which connects Korea's fashion industry with buyers from all over the world."

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Source: Newsis (August 24, 2021)

** This article was translated from Korean.