DAEGU < invest Korea

According to Newsis,

(Daegu = Newsis) Reporter Jeong Chang-oh – The '13th Daegu International Beauty Expo,' a representative beauty specialty exhibition in South Korea, opened at EXCO in Daegu on the 11th. This three-day event introduces K-beauty trends and serves as a business platform for the beauty industry through export and purchasing consultation sessions.

A total of 153 domestic and overseas beauty-related enterprises are participating in this exhibition. Numerous citizen participation programs, including beauty competitions and the operation of beauty experience pavilions, have also been arranged.

During the expo period, discount events for beauty items and various on-site promotions are being held, introducing the latest K-beauty trends integrated with IT technology to citizens.

To support the overseas market entry of participating enterprises, export consultation sessions targeting 35 overseas buyers from 12 countries are being conducted, alongside the operation of strategy consulting booths for expanding into Southeast Asia.

As concurrent events, the opening hair show was held on the 11th, accompanied by the '39th Daegu Mayor's Cup Beauty Competition.' The '33th Daegu Mayor's Cup Barbering Skill Competition' will take place on the 12th, followed by the '16th Daegu Mayor's Cup International Esthetic Competition' and the '4th Daegu Mayor's Cup Nail Art Competition' on the 13th.

An official from Daegu Metropolitan City stated, "We expect this exhibition to serve as an opportunity to lead the beauty industry of South Korea." The official added, "We hope Daegu citizens and visitors will enjoy an opportunity to immerse themselves in beauty through the latest K-beauty trends and diverse experience programs in Daegu."

◎ NEWSIS, jco@newsis.com



Copyrights Newsis. All Rights Reserved. Reprint or redistribution without permission is prohibited.

Source Text

Source: Newsis (June 09, 2026)

** This article was translated from Korean.