DAEGU < invest Korea

According to Newsis,

(Daegu = Newsis) Reporter Kim Jung-hwa – The Daegu Suseong Cultural Foundation announced on the 9th that it held the 'Global K-Beauty School in Hiroshima' at the Kojinsha Wendy Hitomachi Plaza in Hiroshima, Japan.

The event was conducted as a program of the '2026 K-Beauty Industry Conference' arranged by the Consulate General of the Republic of Korea in Hiroshima. Approximately 100 participants, including officials from K-beauty enterprises and general attendees, visited the venue.

In the first session of the conference, congratulatory remarks by the Deputy Mayor of Hiroshima were followed by a presentation on Japanese beauty industry trends by the Japan Cosmetic Industry Association. The Suseong Cultural Foundation introduced Daegu's beauty and traditional Korean medicine (Hanbang) travel content.

During the second session, Hwang Si-an, CEO of Major Beauty Academy, conducted a demonstration and hands-on experience of Korean trend makeup. The venue also featured a traditional Korean herbal tea experience, product introductions from Daegu beauty enterprises, and a Daegu tourism promotional booth.

The Global K-Beauty School is a specialized program of the Suseong Cultural Foundation that combines Korean makeup experiences, traditional Korean medical beauty lectures, beauty medical tourism, and traditional culture experiences. Beginning with its first cohort in 2024, it has been operated targeting Japanese nationals interested in Korean beauty.

An official from the Suseong Cultural Foundation stated, "We will exert our efforts to attract foreign tourists by utilizing Suseong-gu's beauty infrastructure and specialized programs."

◎ NEWSIS, jungk@newsis.com



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Source Text

Source: Newsis (June 09, 2026)

** This article was translated from Korean.