GWANGJU < invest Korea

According to Newsis,

On March 19, Gwangju-si announced that it will hold the 2025 Gwangju Visit Year declaration ceremony at the Open Concert Hall at Seoul Station on March 25.

The declaration ceremony is expected to be attended by around 300 people, including the Mayor of Gwangju, officials from government departments such as the Ministry of Culture, Sports and Tourism, related organizations like the Korea Railroad Corporation and the Korea Tourism Organization, among others.

At the ceremony, the official slogan and brand identity (BI) for the 2025 Gwangju Visit Year will be revealed, followed by an agreement ceremony, the screening of promotional videos, and various performances to showcase the unique charm of Gwangju.

Gwangju-si has designated this year as the "Year of Leaping Towards a Tourism City" and will promote five major strategies and 14 specific action tasks, including: ▲ being a city of festivals with year-round enjoyment, ▲ offering big tourism products and bold promotions, ▲ expanding tourist infrastructure with visitor-centered convenience, ▲ creating a Visit Year buzz, and ▲ strategic marketing.

With the 2025 Gwangju Visit Year initiative, the city aims to invigorate the local economy and expand the local consumer base by leveraging Gwangju's unique strengths in culture, arts, and sports.

After the declaration ceremony, a 2025 Gwangju Visit Year campaign will be held around Seoul Station. The campaign will introduce tourism products focused on Gwangju's representative tourist sites and sports-related cultural products, promoting the charms of Gwangju.


mdhnews@newsis.com

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Source: Newsis (March 19, 2025)