GWANGJU < invest Korea

According to Yonhap News,

It appears that Gwangju Metropolitan City has gained economic effects worth KRW 600 million by attracting winter training teams.

On March 6, Gwangju Sports Council reported that 71 winter training teams (14 different sports, 6,573 people) visited Gwangju from December of 2012 to February of 2013.

It was analyzed that the economic costs spent by athletes and executives during this period amounted to about KRW 660 million.

The number of people visited for training has increased 30 percent compared to last year’s 4,595 people (30 teams).

In order to attract winter training teams, Gwangju Sports Council made active sports marketing efforts, such as visiting training fields and providing souvenirs.

“By providing services that match our reputation as the host of 2015 Gwangju Summer Universiade, we will help athletes focus on improving their sports skills and will make them want to come back every year,” said an official from Gwangju Sports Council.

Source: Yonhap News (Mar. 6, 2013)

** This article was translated from the Korean.