ULSAN < invest Korea

According to Yonhap News,

On October 18, the Busan Tourism Organization (BTO) announced that it invited the production team of Taiwan's popular entertainment program "2天1 夜go (2 Days & 1 Night)" during October 3-8 to promote Korean culinary contents favored by Chinese tourists.

The "2 Days & 1 Night", Taiwan's famous entertainment program, introduces delicacies and famous travel destinations.

The Fam Tour, sponsored by the Busan Metropolitan Government, the BTO, the Ulsan Cultural & Tourism Foundation, and the Gyeongsang Tourism Organization (GNTO), aims at attracting Chinese tourists by promoting unique gourmet contents of Busan, Ulsan, and Gyeongsang provinces as Taiwanese tourists are found to prefer "delicious gourmet and restaurants tours."

Regional specialities are introduced, such as: pork and rice soup, Nak-Gop-Sae, seed hotteok in Busan; Eonyang bulgogi in Ulsan; and grilled fish, makgeolli, honey bread and hot dogs in Gyeongnam area.

To promote the 2030 Busan Expo, various experiences such as Jjapaguri (Ram-don) of Signiel Busan, Busan X the Sky, Beach Train, Myeongseon Island, Hill of the Wind, Pojang Macha (snack cart), traditional markets, Hanoks (the traditional Korean house), and Makgoelli were also produced as videos.

Taiwan's "The Hunger Games" program, which was filmed in Busan, Ulsan, and Gyeongsang in July, was received well by the Taiwanese as much as drewing 1.03 million views.

The BTO plans to continue to cooperate with Greater China to lure tourists.

ccho@yna.co.kr

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Source: Yonhap News (October 18, 2023)