Invest KOREA

Seoul Food & Hotel, Korea’s largest international food and hospitality trade show, has been held since 2009 to bring together food industry professionals and businesses from countries around the world. This year’s event, organized by KOTRA and Informa Markets, was held from May 30 to June 2 at the spacious exhibition halls of KINTEX in Goyang-si, Gyeonggi Province, just outside of Seoul.

Largest B2B Exhibition of its Kind

Standing as the leading trade show for the food and beverage industry in Korea, Seoul Food & Hotel 2023 (Seoul Food 2023) attracted over 40,000 key decision-makers, buyers, and industry experts over the course of four days, providing a golden opportunity for international suppliers to expand their businesses into the Korean market. Since 2009, when the event was first launched, Seoul Food & Hotel has been trusted by Korean and overseas F&B companies for its wide reach and expertise in creating business partnerships.

What was Special about Seoul Food 2023?

Technology and product development always go hand-in-hand. At Seoul Food 2023, food producers and exhibitors in the food technology industry came together, each running their booths to showcase their unique products. The exhibition was divided into two specialized sections—F&B and food tech—to allow for more detailed segmentation and to facilitate the search for appropriate business partners in a timely and efficient manner. Industry players from all around the world were invited to meet a diverse range of both domestic and overseas buyers interested in a wide array of food related businesses.

Exclusive one-on-one business meetings between international exhibitors and Korean buyers were arranged during the event to support the penetration of foreign businesses in the Korean market. Local importing vendors, distributors and buyers from a vast range of business fields in the F&B industry attended Seoul Food 2023, and were able to request consultations with the numerous overseas exhibitors at the event.

Every year, Seoul Food draws in thousands of visitors who are keen on exploring the latest food industry trends and developments. The international fair positions Korea as a major player in the global food and hospitality industry, showcasing the country’s commitment to foster win-win business relationships in the F&B sector as well as its innovative expertise to respond to ever-changing trends. KOTRA’s strong global network consisting of 129 overseas offices around the world promotes active communication between businesses and global buyers, thus, generating new opportunities for continued collaboration that goes beyond the confines of the event.